CLIENT: VERIZON WIRELESS, AKQA | ROLE: TEAM LEAD, PRODUCT DESIGNER | YEAR: 2016-2017 | LINK: MY VERIZON APP
Verizon Wireless wanted to create an app that would serve their customers in an innovative and captivating way. They wanted to focus on targeting young technology-based users, or as we now call them, millennials. The major pain points we were faced with were reducing calls to care, expanding their e-commerce presence and revenue, and to generate more Verizon users. My role was Lead Designer on the Account and later, the Shop sections of the app.