CLIENT: PERFECT STRANGERS | ROLE: CREATIVE CONSULTANT, ART DIRECTOR | YEAR: 2017 | LINK: PERFECT STRANGERS
Perfect Strangers is a startup that helps those new to New York City find the perfect neighborhood to live in accompanied by the perfect roommates. The startup wanted to focus on the genuine relationships that their matchmakers create with their clients, and emphasize the down to earth feel their startup maintains. My role was to be a Creative Consultant and provide Art Direction to the startups, in-house team. They had minimal guidelines to follow which made it possible to create the branding, tone of voice, and site from scratch. The end product is a website that encompasses the startups' values and establishes their presence in that field.